EUGENE, Ore. – TrackTown USA and the International Association of Athletics Federations (IAAF) combined to produce one of the most sustainable multi-day sporting events in history at Hayward Field last summer.
The six-day IAAF World Junior Championships, which attracted nearly 1,600 athletes from 167 different countries – all age 19 or under – was recently awarded Gold Level Certification by the Council for Responsible Sport (CRS). In order to receive a “gold medal,” an event must earn 75 percent of the total available credits in meeting social and environmental criteria. The 2012 U.S. Olympic Track & Field Trials also earned Gold Level Certification.
“We couldn’t be prouder of this important achievement,” TrackTown USA President Vin Lananna said. “We lead the nation in responsible sporting events, and we will continue to pursue even greater sustainable measures at all future events at Hayward Field.”
TrackTown USA earned credits via five basic metrics: planning and communications, procurement, resource management, access and equity and community legacy. Each of those pillars helps strengthen the local economy, build future capacity for sustainable events and inspires people to develop active and healthy lifestyles.
One of the most innovative programs at the meet was the “We Can Sustainability Campaign,” which implemented the IAAF’s Athletics for a Better World initiative through fan engagement projects, including a sustainable scavenger hunt.
“We launched Athletics for a Better World earlier this year to demonstrate that the power of athletics goes beyond performance sport,” IAAF President Lamine Diack said. “It can also have a transforming effect in the fields of peace and social inclusion, health and the environment.”
The IAAF World Junior Championships also earned credits by providing 100 percent renewable power; offsetting all local travel emissions; the TrackTown Youth Challenge in which 1,200 kids earned free tickets by running a mile; and the development of an on-line training guide for volunteers focusing on access, equity, diversity, inclusion and public safety.
“Our legacy isn’t just measured in kilowatts saved and tons of waste reduced,” said Ethan Nelson, Waste Prevention and Green Building Manager for the city of Eugene. “It’s also about the accomplishments of a new generation of youth participating in sport, physical activity, personal and community health, and local volunteering.”
Curtis Anderson | TrackTown USA
Director of Communications