TrackTown USA embraces sustainability efforts

EUGENE, Ore. – The concept of sustainability is deeply rooted in the DNA of TrackTown USA. In the past two years, four events at Hayward Field were “green” enough to be certified by the Council for Responsible Sport (CRS).

The 2014 IAAF World Junior Track & Field Championships and the 2012 U.S. Olympic Track & Field Trials both received a gold medal from CRS, which means each event earned 75 percent of the total available credits in meeting specific social and environmental criteria for official certification.

In addition, the 2013 University of Oregon outdoor track and field season earned silver certification (60 percent) and the 2013 NCAA Outdoor Track & Field Championships merited basic certification (45 percent).

As TrackTown USA moves forward, the goal for all upcoming events, including the 2015 NCAA Outdoor Track & Field Championships, is to maintain its leadership in sustainability by achieving certifiable status.

Ethan Nelson, Waste Prevention and Green Building Manager for the City of Eugene, cites five pillars of sustainability: planning and communications, procurement, resource management, access and equity, and community legacy.

TrackTown USA embraces each of those areas which, in turn, help strengthen the local economy, build future capacity for sustainable events and inspire people to develop active, healthy and sustainable lifestyles.

At the 2015 NCAA Outdoor Track & Field Championships, TrackTown USA is partnering with the University of Oregon, the NCAA and the City of Eugene to reduce and neutralize the carbon footprint of the four-day meet.

Together, we will have a “Green Team” of volunteers to help manage waste streams – including top-sorting – and to educate the public on maximizing the effectiveness of recycling and composting efforts. We strive to “ReThink Waste” via better control of materials and actively promoting a new approach to waste management through positive fan engagement and experience.

University of Oregon Catering will provide food and beverages for the meet with a priority on sourcing local ingredients from Oregon farms and other community businesses.

Hayward Field will be completely powered by renewable energy from Eugene Water & Electric Board’s “Greenpower” program, with all electricity generated from hydro, electric or wind power. Lane Transit District will provide free bus service to credentialed personnel throughout the meet and we will provide free bike valet service at the venue.

Our youth initiatives include “Youth Olympic Day,” in which hundreds of middle school students get to hear inspiring messages from Olympic athletes before attending Saturday’s final day of competition free of charge. In addition, the TrackTown Youth League provides statewide athletic opportunities in five events – 100m, 400m, 1,500m, long jump and turbo javelin – for youngsters age 5 to 13, culminating with a championship meet at Hayward Field for qualifiers from 12 regional competitions.

“We lead the nation in delivering responsible sporting events,” TrackTown USA President Vin Lananna said. “We will continue to pursue even greater sustainable measures at our future events.”

About the Council for Responsible Sport:

Our vision is a world where responsibly produced sports events are the norm. Our mission is to provide objective, independent verification of the socially and environmentally responsible work event organizers are doing, and to actively support event organizers who strive to make a difference in their communities. The current version of the Council’s Certification standards was developed by an outside working group of both sustainability and sport industry experts, reviewed by a wide range of stakeholders throughout 2013 and implemented in January 2014. For more information go to www.CouncilforResponsibleSport.org.

About TrackTown USA:

TrackTown USA, Inc. is a non-profit organization committed to setting a standard of excellence in the sports of track and field and running by hosting premier events, creating a supportive environment for elite athletic performances, improving facilities, being a leader in sustainability and inspiring the next generation of track and field athletes and fans. The organization is responsible for organizing the 2014 IAAF World Junior Championships, the 2015 USA Track & Field Outdoor Championships, the 2016 IAAF World Indoor Championships in Portland, the 2016 U.S. Olympic Team Trials—Track & Field and the 2021 IAAF World Championships.